Logos & visual identities

An open book with purple graphic symbols and three colour blocks: black, yellow, and red.

On this page, you’ll find examples of numerous logos and complete visual identities we’ve designed for both small and large companies. The process of designing a new visual identity always begins with a workshop, where we work with the client to define the company’s true character. After that, we begin designing the agreed-upon elements: the logo, colour palette, typography, and any other graphic elements, such as illustration and photography. The goal is always to clearly stand out from the competition, so we also review the marketing styles of similar companies during the workshop. We do not strictly limit the number of feedback rounds – instead, we continue refining the various elements until our client falls in love with the new look and feels that it perfectly represents their company.

Projects on this page

Mainosto
Vapaus
Genano
An open book with purple graphic symbols and three colour blocks: black, yellow, and red.
An open brand book showing variations of the Funktio logo, a colour palette, and iconography.
Colourful organic shapes on a dark green background with white text Mainosto.

Logos

Visual identities

An image collage showing people working in an office with the text 'Graphic Guidelines' printed on it.

Visual identity, website and presentation template for the recruitment firm Armstrong.

An open brand guide displaying the Braveson logo and its colour palette with various colour samples.

Braveson's brand book.

A brand book, business card, and brochure featuring the ORLA DTx logo and brand elements on a blue, white, and turquoise background.

The visual identity of Orla DTx, which develops digital therapeutic solutions.

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Funktio logo in green and black, a colour palette with HEX and RGB codes, and an abstract golden 3D icon.

Details of the visual identity for the technology company Funktio.

A white sports car driving down a street, with a large BC Motors logo on the left and two variations of the same logo on a white and red background on the right.

The logo of BC Motors, a repair shop specialising in BMW vehicles.

An open graphic guideline document for 2025 on a green background, showing the Detector logo and text.

Brand book for Detector, a company specialising in gas monitoring.

CTRL+IMPACT brand book cover for 2025.1, colour and typography samples, and examples of visual identities on dark blue, red, white, and yellow backgrounds.

Overview of the visual identity of CTRL+IMPACT, a consulting firm realting to the gaming industry.

Projects

Client

Mainosto

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Starting point

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A young and ambitious visual design company named Mainosto needed a logo, a visual identity and a website. We started working together to create a cheerful and approachable visual identity that delighted them. 


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Solution

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The M icon resembles the colourful stroke of a paintbrush, and the grids are a nod to the sketchbooks often used by logo designers and illustrators. In addition to the website, the collaboration resulted in a comprehensive brand book that defines the use of the logo, typography, colours and grids, as well as the style of photography and illustration.

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Our part
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  • Logo
  • Visual identity
  • Brand book
  • Visual design of website
Colourful organic shapes on a dark green background with white text Mainosto.
The presentation logo colours of the Mainosto brand are purple, orange, red, and yellow.
An abstract wavy shape formed with different shades of grey on a dark green background.
A colourful pear-shaped image with white text Mainosto in the middle.

Brand book

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A new brand identity always requires a style guide to ensure that the brand’s various elements are used consistently and appropriately. This concise yet comprehensive brand book we designed covered the use of all of Mainosto’s essential visual elements: the logo, colour palette, typography, photography and illustration styles, complete with numerous examples.

Four different advertising agency logos, featuring a stylised letter M and the text Mainosto, in various colours and backgrounds.
A colours presentation featuring dark green, light grey, yellow, orange, red, and pink accent colours, with HEX and CMYK codes, and a gradient.
The cover of Mainosto's graphic guidelines, featuring orange and violet shapes on a dark background.
A graphic user interface with typography elements, shapes, and colour enhancements in the document.
Three different grids: a traditional square grid, horizontal lines, and dots as grids, along with Finnish text explaining the purpose of the grids.
A screenshot of a presentation template, featuring a title, text, pattern, business card, and a colourful Mainosto logo.

Website

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We also designed a clean and modern website that seamlessly integrate with the new visual identity.

A website advertisement with large text offering a free logo proposal, colourful curved shapes, and an 'open form' button.

Marketing materials

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In addition to the materials mentioned above, we also designed Mainosto’s new business cards and an eye-catching van design.

A Mainosto agency business card with a colourful logo on the left and personal details on the right, including name, title, phone number, email, and website.
A green van with an orange and purple Mainosto logo on its side and bonnet.
On a green background, there are three overlapping, colourful, irregular shapes with white text Mainosto on top.
Client

Vapaus

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Starting point

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Vapaus is a company founded in 2018 that promotes sustainable mobility solutions, including by providing company bicycles and related services. Riesen Design was commissioned to conceptualise and implement the redesign of Vapaus’s visual identity.

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Solution

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We translated the company’s brand attributes into a visual language by updating the graphic guidelines, mascot, website, and app interface. We also created new icons and an illustration style, a presentation template and promotional materials. We retained the original logo, which we deemed to still be relevant and effective, but paired the logo with a typeface family that worked better with its rounded shapes. We also completely redesigned the colour palette so that the tones would better reflect Vapaus’s attributes: a bold, energetic, and attention-grabbing brand that leaves no one indifferent.


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Our collaboration with Vapaus continues, and we are constantly producing new materials to strengthen the brand.

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Our part

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  • Visual identity
  • Brand book
  • 3D illustrations and animations
  • Character design
  • Visual design and technical implementation of websites, blog and online store
  • Design of promotional materials
  • Presentation template
A pattern featuring repeating colourful Velcro straps with the text "VAPAUS COMMUTER BIKE" and QR codes.
Three different VAPAS logos, featuring a circle, a triangle, and a dot, along with the text TYÖSUHDEPYÖRÄ on different background colours.
The Vapaus logo before and after the update, with an arrow pointing from left to right.
The Vapaus logo on a yellow background, with colour samples named Forest, Sun, and Sea, including tools, an envelope, and a drawing of a bunny.

Brand book

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To ensure consistency in Vapaus’s new visual identity, we developed a comprehensive brand book that specify how the various versions of the logo, typography, colour palette (including from an accessibility perspective), icons and illustrations should be used.

The Vapaus logo and the text Brand Book 2.1 on a yellow background.
A typography presentation illustrating the Uniform Rounded typeface, its various weights and styles, and example texts for headings and body text.
The left section shows colour combinations with 'AA' text, which meet the AA-level accessibility test. On the right is a pie chart illustrating the usage proportions of these colours in branded productions.
The brand's colours and their symbolic names: Forest (dark green), Cloud (light grey), Electricity (yellow), Sea (turquoise), and Sun (coral red), along with their RGB, CMYK, and HEX values.

Icon set

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A company needs more than just pretty stock images. We enriched Vapaus's look and feel by creating numerous, fully customised 3D illustrations that the client can use in a variety of ways: for example, in advertisements, presentations, infographics and on their website. These illustrations reinforce Vapaus's brand by making it even more cohesive and distinctive.

An image of a megaphone protruding from a smartphone screen on a turquoise background.
An image collection featuring a location icon, a globe with a leaf, a speech bubble with hearts, detachable plugs, a plant in a money bag, a geometric structure, a bicycle with three human figures, and a blue-green umbrella.
A yellow computer screen and keyboard, with three colourful cards featuring checkmarks on the screen.
A green shopping basket with black handles on a yellow background.
A three-dimensional image of the contents of a yellow folder, including a pencil, a pie chart, and a piece of paper with text.

Pupu

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Vapaus has had a mascot named Pupu since its inception. Riesen Design modernised it by designing a fun and approachable 3D character that appears in various Vapaus materials and works seamlessly with other illustrations.

A cute white bunny riding a wooden bicycle on a yellow background.
A cute white bunny character with a round head, pink cheeks, and pink ears on a yellow background.
Three cute white bunny characters on a yellow background, two next to a bicycle and one standing in the middle.

Website & app

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Riesen Design also designed Vapaus’s original, fully customised and responsive website, their blog, as well as their online store using Webflow.

The Vapaus mobile application, showing provider selection, a login page, and a settings screen.

App concept

The Vapaus website homepage, featuring the title "Make a good move" and an image of a cute yellow character with bunny ears. The page includes two buttons for bicycle commuter services for employers and employees.

Vapaus's original website and blog

Marketing material

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The partnership between Riesen Design and Vapaus continues, and in addition to everything mentioned above, we are constantly designing new marketing materials, such as roll-up banners, patches, presentations and trade show materials.

Various Vapaus brand stickers, featuring the text 'Make a good move' and a drawing of a cycling bunny.
Two roll-up advertisements; on the left, a character rides a bicycle, and on the right, a character stands, with texts in Finnish.
An outdoor bicycle parking area in front of a business building and an indoor exhibition stand with several bicycles hanging from the ceiling.

Bicycle parking and exhibition space at Nordic Business Forum

An infographic illustrating the impact of commuter cycling in Finland in 2024, including an estimated 972 km ridden by employees, 124 employees received a bicycle, 84 chose an electric bicycle, 40 a traditional bicycle, a CO2 emission saving equivalent to 1267 g, 18 fewer sick days, and the information that there are over 100,000 electric bicycles in Finland.
The presentation includes statistics on Vapaus service users, customer testimonials, bicycle selection information, and instructions for initiating collaboration with the Vapaus service.

"We've been working with Julien for over five years. He has been involved in developing Vapaus's visual identity from the very beginning: the brand guide, logos, our Pupu mascot, icons, and various print materials are largely his work. Most recently, Julien has been involved in building the Northride brand for our new market in New Zealand.

Working with Julien is easy. He listens, sticks to the schedule, and the end result is exactly what was agreed upon and always in line with our brand identity. When necessary, he also knows how to suggest a better solution. We recommend Riesen Design to anyone looking for a reliable, long-term graphic design partner."

Lotta Vänskä

Growth lead, Vapaus

Client

Genano

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Starting point

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Genano is a Finnish company that manufactures air purifiers. "Brand therapist" Anssi Järvinen refined Genano’s brand persona and Riesen Design created an airy, fresh and cohesive visual identity based on Anssi’s groundwork.

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Solution

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We created a comprehensive brand book that covers everything related to Genano’s new brand: from the brand story and customer promises to the colour palette and graphic design language. As the main visual element, we developed the so-called G-symbol – a combination of the letter G and the infinity symbol. The symbol represents the air purification process, which is at the heart of Genano’s business.

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We also created numerous design examples, such as a striking new homepage, a presentation template and business cards. Although the plan was to keep the logo as is, we also refined it so that it would look better even at smaller sizes.

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Our part

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  • Visual identity
  • Brand book
  • Ad templates
  • Usage examples

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Brand concept: Anssi Järvinen

Genano logo on a blue and green abstract background.
A comparison between two Genano logos: on the left, a black Museo Sans font, and on the right, a blue Lufga font, along with differences in colour and imagery, showing children and technology on the left, and adults with tablets on the right.

Brand book

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We designed a beautiful and comprehensive brand book that precisely guides the client on how to correctly use the elements of the new visual identity. This guide also includes the results of the brand work led by Anssi Järvinen: Genano's story, customer promise, key messages, etc.

A booklet open on a green surface showing a large G-symboli logo on the left page and four smaller colorful abstract square designs on the right page.
An open Genano company brand book brochure on a blue-green background.
An open book, with a large number 2 on the left page against a green and blue background, and the text 'Visual identity' on the right page.
An open book, with the heading 'Form Language' and text on the left page, and various green-toned shapes, such as a square, circle, and irregular shape, along with photographs of a planter pot, on the right page.
A quote that reads: "We help companies and public entities harness clean air as a success factor," on a light background with a blue and green curved shape.
A colour palette featuring dark blue, blue, light blue, dark green, green, and light green colours, along with their CMYK, RGB, and HEX codes.

Presentation template

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Riesen Design also created a completely customised, fresh presentation template consisting of versatile slide templates.

A presentation slide with the text 'Clean air, better life – Genano's story' on the left, and two slides on the right, the upper one showing a woman in an office, and the lower one a graphic blue-green pattern.

Website

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What would a brand refresh be without new, stunning websites? We designed a website example with the new look, along with other marketing materials.

A woman with a tablet sitting by a window next to a plant in a light room, featured on the Genano website.
A stylish workspace featuring an open laptop, a houseplant, and a window with a green seat cushion beside it.
Two Genano business cards on a blue background, with the company slogan 'Clean air, better life.' on the left, and the person's details and picture on the right.

"I've worked with Julien on two challenging brand rebranding projects – one of which is this Genano project. In each case, we defined the brand's core, established its brand personality and moved on to updating the visual identity, including the logo and fonts. Our collaboration has been seamless and efficient. It’s even been fun – just like work at its best. Hopefully we’ll find a new project to work on together again soon!"

Anssi Järvinen

Creative Director, copywriter, author

We do that too

Illustrations & characters

A colourful abstract painting on paper, with purple paint ink, on an easel.

Packaging & product images

A purple bottle with an ornamental label and cap in shades of orange and yellow.

Animations

A repeating pattern of purple-toned bottles on an orange background, with a white circle in the middle featuring a purple play button.

User interfaces

A webpage with a yellow background, featuring a purple bottle on a pedestal and a repeating pattern of purple bottles.

Comprehensive graphic design services — ‍hassle-free, straight­forward, and cost-effective.

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