Logos & visual identities

An open book featuring purple graphic symbols and three colored blocks: black, yellow, and red.

On this page, you’ll find examples of numerous logos and complete visual identities we’ve designed for both small and large companies. The process of designing a new visual identity always begins with a workshop, where we work with the client to define the company’s true character. After that, we begin designing the agreed-upon elements: the logo, colour palette, typography, and any other graphic elements, such as illustration and photography. The goal is always to clearly stand out from the competition, so we also review the marketing styles of similar companies during the workshop. We do not strictly limit the number of feedback rounds – instead, we continue refining the various elements until our client falls in love with the new look and feels that it perfectly represents their company.

Projects on this page

Mainosto
Vapaus
Genano
An open book featuring purple graphic symbols and three colored blocks: black, yellow, and red.
An open brand book showcasing variations of the Funktio logo, the color palette, and iconography.
mainosto colorful organic shapes against a dark green background with white text.

Logos

Visual identities

A photo collage showing people working in an office, with the text "Graphic Guidelines" printed on it.

Visual identity, website and presentation template for the recruitment firm Armstrong.

An open brand guide featuring the Braveson logo and its color palette with various color swatches.

Braveson's brand book.

A brand guide, business card, and brochure featuring the ORLA DTx logo and brand elements on a blue, white, and turquoise background.

The brand identity of Orla DTx, a company developing digital therapies.

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The Funktio logo in green and black, along with its color palette in HEX and RGB codes, and an abstract gold 3D icon.

Details on the visual identity of the technology company Funktio.

A white sports car driving down the street; on the left is a large BC Motors logo, and on the right are two variations of the same logo on white and red backgrounds.

The logo of BC Motors, a repair shop specialising in BMW vehicles.

Open Graphic Guidelines 2025 on a green background, featuring the Detector logo and text.

Brand book for Detector, a company specialising in gas monitoring.

The cover of the CTRL+IMPACT brand book for 2025.1, colour and typography templates, and examples of visual identities on dark blue, red, white, and yellow backgrounds.

Overview of the visual identity of CTRL+IMPACT, a gaming industry consulting firm.

Projects

Client

Mainosto

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Starting point

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A young and ambitious visual design company named Mainosto needed a logo, a visual identity and a website, so we created a cheerful and approachable visual identity that delighted them. 


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Solution

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The M icon resembles the colorful stroke of a paintbrush, and the grids are a nod to the sketchbooks often used by logo designers and illustrators. In addition to the website, the collaboration resulted in a comprehensive brand book that defines the use of the logo, typography, colours and grids, as well as the style of photography and illustration.

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Riesen Design created
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  • Logo
  • Visual identity
  • Brand book
  • Visual design of website
mainosto colorful organic shapes against a dark green background with white text.
The colors of Mainosto introductory logo are purple, orange, red, and yellow.
An abstract, wave-like shape formed by various shades of gray against a dark green background.
A colorful, pear-shaped image with white text mainosto .

Brand book

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A new brand identity always requires a style guide to ensure that the brand’s various elements are used consistently and appropriately. This concise yet comprehensive brand book we designed covered the use of all of Mainosto’s essential visual elements: the logo, colour palette, typography, photography and illustration styles, complete with numerous examples.

Four different advertising agency logos featuring a stylized letter M and the text mainosto colors and backgrounds.
A color presentation featuring dark green, light gray, yellow, orange, red, and pink as accent colors, along with HEX and CMYK codes and a gradient.
The cover of the advertising style guide, featuring orange and purple shapes against a dark background.
A graphical user interface featuring typographic elements, shapes, and color enhancements within the document.
Three different grid patterns: a traditional square grid, horizontal lines, and dot grids, along with text in Finnish explaining the purpose of each grid.
A screenshot of a presentation template featuring a title, text, a diagram, a business card, and Mainosto colorful Mainosto.

Website

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We also designed a clean, modern website that works seamlessly with the new brand identity.

A website ad featuring large text announcing a free logo design offer, colorful curved shapes, and an "Open Form" button.

Marketing materials

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In addition to the materials mentioned above, we designed Mainosto’s new business cards and an eye-catching van design.

An advertising agency business card featuring a colorful logo on the left and contact information on the right, including name, title, phone number, email, and website.
A green van with mainosto orange and purple mainosto on the side and on the hood.
On a green background are three overlapping, colorful, irregular shapes, with mainosto written in white text above them.
Client

Vapaus

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Starting point

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Vapaus is a company founded in 2018 that promotes sustainable mobility solutions, including by providing company bicycles and related services. Riesen Design was commissioned to conceptualise and implement the redesign of Vapaus’s visual identity.

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Solution

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We translated the company’s brand attributes into a visual language by updating the graphic guidelines, mascot, website, and app interface. We also created new icons and an illustration style, a presentation template and promotional materials. We retained the original logo, which we deemed to still be relevant and effective, but paired the logo with a typeface family that works better with its rounded shapes. We also completely redesigned the colour palette so that the colours used would better reflect Vapaus’s attributes: a bold, energetic, and attention-grabbing brand that leaves no one indifferent.


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Our partnership with Vapaus continues, and we are constantly developing new materials to strengthen the brand.

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Riesen Design

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  • Visual identity
  • Brand book
  • 3D illustrations and animations
  • Character design
  • Visual design and technical implementation of websites, blog and online store
  • Design of promotional materials
  • Presentation template
A design featuring a repeating pattern of colorful Velcro strips bearing the text "VAPAUS " and QR codes.
Three different VAPAS logos featuring a circle, a triangle, and a dot, along with the text "TYÖSUHDE-PYÖRÄ" in various background colors.
VAPAUS before and after the update; the arrow points from left to right.
Vapaus on a yellow background, color schemes named Forest, Sun, and Sea, along with tools, an envelope, and a drawing of a bunny.

Brand book

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To ensure consistency in Vapaus’s new visual identity, we developed a comprehensive brand book that specify how the various versions of the logo, typography, colour palette (including from an accessibility perspective), icons and illustrations should be used.

Vapaus and text from Brand Book 2.1 on a yellow background.
A typography presentation describing the Uniform Rounded typeface, its various weights and styles, as well as sample text for headlines and body copy.
The left-hand section shows color combinations labeled 'AA' that meet the AA level of the accessibility test. On the right is a pie chart illustrating the proportion of these colors used in branded products.
The brand colors and their symbolic names: Forest (dark green), Cloud (light gray), Electricity (yellow), Sea (turquoise), and Sun (coral red), along with their RGB, CMYK, and HEX values.

Icon set

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A company needs more than just pretty stock images. We enriched Vapaus's look and feel by creating numerous, fully customised 3D illustrations that the client can use in a variety of ways: for example, in advertisements, presentations, infographics and on their website. These illustrations reinforce Vapaus's brand by making it even more cohesive and distinctive.

An image of a megaphone popping out of a smartphone screen against a turquoise background.
A collection of images featuring a location icon, a globe on a leaf, a speech bubble with hearts, detachable plugs, a plant in a money bag, a geometric structure, a bicycle with three people, and a blue-green umbrella.
A yellow computer monitor and keyboard, with three colored cards marked with checkmarks on the screen.
A green shopping basket with black handles on a yellow background.
A 3D image of the contents of a yellow folder being opened, showing a pencil, a pie chart, and a piece of paper with text on it.

Pupu

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From the very beginning, Vapaus has had a mascot named Pupu. Riesen Design it into the modern era by creating a fun and approachable 3D character that appears in Vapaus’s various publications and blends seamlessly with the other illustrations.

A cute white bunny is riding a wooden bicycle against a yellow background.
A cute white bunny character with a round head, pink cheeks, and pink ears against a yellow background.
Three cute white bunny characters on a yellow background, two of which are next to a bicycle and one is standing in the middle.

Website & app

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Riesen Design also designed Vapaus’s original, fully customised and responsive website, their blog, as well as their online store using Webflow.

Vapaus, featuring the service provider selection screen, login page, and settings screen.

App concept

The homepage of the Vapaus website, featuring the headline "Make a good move" and an image of a cute yellow character with bunny ears. The page includes two buttons linking to job listings and employment services for workers.

Vapaus's original website and blog

Marketing materials

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The partnership between Riesen Design and Vapaus continues, and in addition to everything mentioned above, we are constantly designing new marketing materials, such as roll-up banners, patches, presentations and trade show materials.

Various Vapaus stickers featuring the text "Make a good move" and a drawing of a bunny riding a bike.
Two roll-up banners: on the left, a character is riding a bike, and on the right, a character is standing on a pole; the text is in Finnish.
An outdoor bicycle parking area in front of the commercial building and an indoor exhibition space with several bicycles hanging from the ceiling.

Bike parking and exhibition space at the Nordic Business Forum

An infographic showing the impact of commuting by bicycle in Finland in 2024, including an estimated 972 km traveled by employees, 124 employees received a bicycle, 84 chose an electric bicycle, 40 chose a traditional bicycle, 1,267 g of carbon dioxide emissions saved, 18 fewer workdays lost to sick leave, and the fact that there are over 100,000 electric bikes in Finland.
The presentation includes statistics on Vapaus users, customer testimonials, information about the bike selection, and instructions on how to start collaborating Vapaus.

"We've been working with Julien for over five years. He has been involved in developing Vapauden's visual identity from the very beginning: the brand guide, logos, our Pupu mascot, icons, and various print materials are largely his work. Most recently, Julien has been involved in building the Northride brand for our new market in New Zealand.

Working with Julien is easy. He listens, sticks to the schedule, and the end result is exactly what was agreed upon and always in line with our brand identity. When necessary, he also knows how to suggest a better solution. We recommend Riesen Design to anyone looking for a reliable, long-term graphic design partner."

Lotta Vänskä

Growth lead, Vapaus

Client

Genano

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Starting point

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Genano is a Finnish company that manufactures air purifiers. "Brand therapist" Anssi Järvinen refined Genano’s brand persona and Riesen Design created an airy, fresh and cohesive visual identity based on Anssi’s groundwork.

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Solution

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We created a comprehensive brand book that covers everything related to Genano’s new brand: from the brand story and customer promises to the colour palette and graphic design language. As the main visual element, we developed the so-called G-symbol – a combination of the letter G and the infinity symbol. The symbol represents the air purification process, which is at the heart of Genano’s business.

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We also created numerous design examples, such as a striking new homepage, a presentation template and business cards. Although the plan was to keep the logo as is, we also refined it so that it would look better even at smaller sizes.

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Riesen Design

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  • Visual identity
  • Brand book
  • Ad templates
  • Examples of use

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Brand concept: Anssi Järvinen

The Genano logo on a blue and green abstract background.
A comparison of the two Genano logos: on the left, the black Museo Sans font; on the right, the blue Lufga font. The differences are evident in the colors and imagery—children and technology on the left, and adults with tablet devices on the right.

Brand book

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We designed a beautiful and comprehensive brand book that provides detailed guidance on how to correctly use the elements of the new visual identity. This guide also includes the results of the brand therapy led by Anssi Järvinen: Genano’s story, customer promise, key messages, etc.

A booklet lying open on a green surface, with a large G-symbol logo on the left page and four smaller, colorful abstract square designs on the right page.
Open Genano brand book brochure on a blue-green background.
An open book, with a large number 2 on a green and blue background on the left-hand page, and the text 'Visual Identity' on the right-hand page.
Open the book: on the left-hand page, there is a heading titled “Design Language” and some text; on the right-hand page, there are various green-toned shapes—such as squares, circles, and irregular shapes—as well as photographs of a planter pot.
A quote that reads: "We help businesses and public entities turn clean air into a key to success," set against a light-colored background with a curved blue and green shape.
colour featuring dark blue, blue, light blue, dark green, green, and light green colour their CMYK, RGB, and HEX codes.

Presentation template

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Riesen Design also created a completely customised, fresh presentation template consisting of versatile slide templates.

A presentation slide with the text "Clean Air, Better Life – The Genano Story" on the left, and two slides on the right: the top one shows a photo of a woman in an office, and the bottom one features a blue-and-green graphic pattern.

Website

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What would a brand refresh be without a stunning new website? We designed a sample website with a fresh new look, as well as other marketing materials.

A woman sitting by a window with a tablet, next to a plant, in a bright room on the Genano website.
A stylish workspace featuring an open-concept layout, a potted plant, and a window with a green cushion next to it.
Two Genano business cards on a blue background, with the company's slogan, "Clean air, better life," on the left, and the person's contact information and photo on the right.

"I've worked with Julien on two challenging brand rebranding projects – one of which is this Genano project. In each case, we defined the brand's core, established its brand personality and moved on to updating the visual identity, including the logo and fonts. Our collaboration has been seamless and efficient. It’s even been fun – just like work at its best. Hopefully we’ll find a new project to work on together again soon!"

Anssi Järvinen

Brand designer

We do that too

Illustrations & Characters

A colorful abstract painting on paper, featuring a purple paintbrush, sitting on an easel.

Packaging & Product Images

A purple bottle with an ornamental label and cap in shades of orange and yellow.

Animations

A repeating pattern featuring purple-tinted bottles on an orange background, with a white circle in the center containing a purple play button.

User interfaces

A website with a yellow background featuring a purple bottle on a pedestal and a repeating pattern of purple bottles.

Comprehensive graphic design services — ‍easy, straightforward, and cost-effective.

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